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What is SEO?

and how do I do it myself?

I know, I know, we’ve seen loads of these SEO help blogs haven’t we? But you wouldn’t be reading this right now, if all of those other blogs had actually helped… Yeah, exactly.

This blog post is going to be in two parts, for those of you who are here and don’t know what SEO is or why you need to do it, the first section is for you. For anyone that just wants the juicy bits, scroll down to ‘How do I do it myself?’.

What is SEO?

 According to Moz – Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

All of the big search engines such as GoogleBing and Yahoo have search results, where web pages and  content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users, and the best part about it? It’s free! unlike paid search ads.

There are countless strategies using SEO, some that agencies will swear by, they’ll even tell you that it’s the ONLY way. But Google uses over 200 factors in its algorithm, so there is no way that it’s the ONLY way.

 So where do you start? Where do you focus your time? Scroll down 😉

If you are trying to grow your qualified search traffic, you have to combine your content marketing with your SEO efforts.” – Neil Patel

How do I do it myself?

If the first section didn’t scare you off, congrats! you passed! You’re probably wondering why I included the quote from Neil Patel? (other than the fact he’s an SEO guru) It’s because the quote resonated with me and should with you. These days SEO is less about stuffing keywords on your page (you should still be putting keywords on the relevant pages) it’s more about content. This is why my first tip is –

Tip 1 – Write a blog

According to Search Engine Land – Long content (1,000+ words) tends to rank better in organic results, because it is thorough.

Tip 2 – Download ‘Yoast’

If you’re using WordPress and are looking to better your SEO, head over to the plugins and get Yoast, maybe I’ll write a seperate blog post on how to use Yoast, until then read this 

Tip 3 – The Most Important Tip KEYWORD RESEARCH 

Always start with keyword research. Don’t assume that you know what consumers want. You likely understand your industry jargon. But your prospects might use different terms to refer to your services or goods. Keyword research provides an understanding of the words and phrases that consumers use to find your products. It also helps to gauge the demand for them. It identifies the keyword themes that real searchers use in their search queries. One of my favourite places for keyword research is here

By NICK JOHNSON

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